• Source
  • “Binary decomposition of whole dynamical plane with circle Julia set c = 0”

The significance of the fractal is, a fractal is an underlying algorithm that can generate an infinitely detailed image pattern. And, similarly, natural has such a pattern that results in the creation of seemingly infinitely complex systems/outcomes – the outcomes (society, humans, etc) are all just a consequence of the fundamental pattern of nature. And, I call this pattern “order” (thus, the society of order), but, it is also identified, in physics, as dissipative structures.

The logo is a binary decomposition of a set to represent that idea of there only being two things (two being the minimum necessary to have any distinction, even if that is just “1” and “0” (or black and white)). This can be further likened to categorizing things in teh binary of “order” or “chaos”.